We started this project 18 months ago with the goal of making all of our content available to fans. Pretty early in the project, we realized that the traditional design of websites - with separate pages for music, video, blog updates, etc. - was not going to work for us. We settled on the idea of a "control panel" model, where the fan would spend most of his or her time on one page and we would serve the content they desire. The traditional tools of web development made this possible on a PC or Mac, but not on smartphones, whose share of internet devices now exceeds PCs.