According to Moonalice legend, today's poster by Alexandra Fischer depicts the legendary Union Square Telescope, which was built on this very spot in 1850 with some of the proceeds from Sutter's Mill. The telescope was popular with scientists - who used it to see the moon and stars - and peeping toms, who checked out guest rooms in the old St. Francis. The basement under the telescope was used by the army to store explosives. When the earthquake hit San Francisco, dynamite exploded, launching the telescope - and several citizens - into outer space. By chance, they landed on the moon, where they have prospered ever since.

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