Gibson Guitar CEO Henry Juszkiewicz discusses the future of the guitar business and how he’s evolving a 120 year old brand with Roger McNamee and Bloomberg’s Cory Johnson and Alix Steel on Bloomberg Televisions’ “Street Smart.”

According to Roger, "One of the things that has always excited me about what you did at Gibson - the U.S. guitar industry, no one was making great guitars. They shipped mostly manufacturing out of the U.S., you were the first person I saw as an investor who decided to do a made in U.S.A. strategy at the core of what they were doing. It has worked hugely. I do not know how many guitars I bought from you in the last 20 years. I have got at least 10 Gibson's. I have acoustics as well as electrics, basses, at least 10 or maybe 12. I am a huge fan of Gibson guitars. At the same time, part of what I love is that the best ones you have ever made are in recent years. The notion that we can make the best of something that is a work of art, it makes me proud."

He continues, "The thing I love about that is it suggests we are in a time where people genuinely want to buy American Everybody wants to learn how to play an instrument and what you're doing dovetails so well with what Apple has done with iPads. I carry all of these great instruction programs when I want to learn a new lick."

Roger concludes with a tip of the hat to Gibson, "I spent years in the private equity business. One of the things that drove me crazy is how most people involved have no interest taking a good business and making it better. I think what you and your partners did on Gibson is exactly the model for how private equity should be done. People were passionate and they go in there and see the assets and business and say, how do I make it better than it has ever been before? Not just how i get the cash generating in my pocket, but how do i make the cash 10 times as big and make customers happy. I tip my hat to you. I wish there were more people like you doing those kinds of transactions in my world."