Upcoming Concerts

Moonalice News

  • Moonalice offers free admission to holders of Skull & Roses tickets!
  • Poster Artist Feature: Dennis Larkins Interview
  • Let's Rock The World One Tree At A Time!
  • Acoustic Guitar reviews Full Moonalice, Volume 2!!
  • Moonalice plays a set on Jam In The Van
  • Glide Magazine interviews Pete Sears!
  • Acoustic Guitar Magazine: Barry, Roger and T’s play Nick and Woo Woo
  • Commemorating the 1969 Harlem Cultural Festival!!!
  • PopMatters: Bottlerock Napa review … featuring Moonalice
  • Moonalice Will Not Play Indoors Until Further Notice
Moonalice offers free admission to holders of Skull & Roses tickets!
Poster Artist Feature: Dennis Larkins Interview
Let's Rock The World One Tree At A Time!
Acoustic Guitar reviews Full Moonalice, Volume 2!!
Moonalice plays a set on Jam In The Van
Glide Magazine interviews Pete Sears!
Acoustic Guitar Magazine: Barry, Roger and T’s play Nick and Woo Woo
Commemorating the 1969 Harlem Cultural Festival!!!
PopMatters: Bottlerock Napa review … featuring Moonalice
Moonalice Will Not Play Indoors Until Further Notice

What To Watch (Archive)

  • Jun 14, 2024 / Sweetwater Music Hall (Mill Valley)
    According to Moonalice legend, the world appears to be suffering the effects of an Asshole Apocalypse. Ba...
  • Jun 13, 2024 / Club Fox (Redwood City)
    According to Moonalice legend, Redwood City is the burrito capital of the San Francisco peninsula. There ...
  • Sep 15, 2024 / Haight Ashbury Street Fair (San Francisco)
  • Oct 19, 2024 / HopMonk Sebastopol Garden (Sebastopol)
  • Aug 12, 2024 / Jerry Garcia Tribute Night @ SF Giants - Dugout Set (San Francisco)
    Note that the dugout set is at the end of the video archive just around the 1 hour mark.
  • Jul 27, 2024 / Petaluma Music Festival - Electric Set (Festival Stage) (Petaluma)
  • Oct 5, 2024 / Hardly Strictly Bluegrass - Towers of Gold Stage (San Francisco)
  • Aug 12, 2024 / Jerry Garcia Tribute Night @ SF Giants - Triples Alley Set (San Francisco)
  • Jul 27, 2024 / Petaluma Music Festival - Acoustic Set (Petaluma Stage) (Petaluma)
  • Sep 14, 2024 / Ain't Necessarily Dead Fest (Auburn)
Jun 14, 2024 / Sweetwater Music Hall (Mill Valley)
According to Moonalice legend, the world appears to be suffering the effects of an Asshole Apocalypse. Ba...
Jun 13, 2024 / Club Fox (Redwood City)
According to Moonalice legend, Redwood City is the burrito capital of the San Francisco peninsula. There ...
Sep 15, 2024 / Haight Ashbury Street Fair (San Francisco)
Oct 19, 2024 / HopMonk Sebastopol Garden (Sebastopol)
Aug 12, 2024 / Jerry Garcia Tribute Night @ SF Giants - Dugout Set (San Francisco)
Note that the dugout set is at the end of the video archive just around the 1 hour mark.
Jul 27, 2024 / Petaluma Music Festival - Electric Set (Festival Stage) (Petaluma)
Oct 5, 2024 / Hardly Strictly Bluegrass - Towers of Gold Stage (San Francisco)
Aug 12, 2024 / Jerry Garcia Tribute Night @ SF Giants - Triples Alley Set (San Francisco)
Jul 27, 2024 / Petaluma Music Festival - Acoustic Set (Petaluma Stage) (Petaluma)
Sep 14, 2024 / Ain't Necessarily Dead Fest (Auburn)

From Small Regional Band To National Touring Act – For Moonalice, Facebook Was The Key!!!

Roger McNamee is both a musician as well as an admin of his band Moonalice’s Facebook page. Over the past five years Moonalice has built itself from a small regional band in San Francisco, to a national touring act, and, according to Roger, “Our Facebook page has been the key way that we’ve done that.”

In an interview in Mashable last year Roger described his “5 Tips For Facebook Marketing Success.”

1. Post a Lot. How much is a lot? Between 10 and 20 times a day. Roger says, "There's no chance of anyone getting more than a few." Content is important too. He continues, "If you're sending spam, that's horseshit."
2. Take Risks. Roger’s love of animals is reflected in the feed. He says that initially some fans were turned off by the animal shots, but overall the lovers outnumbered the haters, and the animals survived to become a key part of the content.
3. Buy Facebook Ads. Roger stresses that the content of the ads — which are usually posts that are boosted to be seen by a wider circle of potential fans — is very important, "We look for real stories, authenticity."
4. Make it a Real Dialogue. A Facebook Page shouldn't be a vehicle for one-way communication. "Answer the emails, 'Like' the comments," Roger says. "Let them know their voice matters."
5. Be Upbeat. In contrast to traditional media, Facebook is mostly full of good news, Roger says. A sour attitude doesn't play well on the platform. "Don't sit there and whine at people. Remember, this is supposed to be fun."

In this video Roger describes how Moonalice has grown its Facebook audience through consistently engaging content – music, art, humor and really funny animal pictures and through spending a few dollars each month to reach a lot more people.

“We’ve worked super hard on content to make it something people will share,” Roger says, and continues, “Moonalice has developed a relationship with its fans and delivers content consistent with that relationship.”

Roger makes the case that anyone can do what Moonalice has done and describes how the person who works with him has done just this with a number of other pages, and across a lot of different categories. He concludes by saying, “It’s not hard. It’s really, really gratifying when it works.”

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1139794827@facebook's picture

alright brother