"The Summer of Love Experience: Art, Fashion, and Rock & Roll" reception last night at the de Young Museum saw Partner, Enthusiast, Sustaining, Supporting, and Contributor Members celebrating the 50th anniversary of the colorful counter culture that blossomed in San Francisco, as they enjoyed an exclusive first look at the exhibition before it opens to the public on Saturday 8 April.

Featuring a wide array of iconic rock posters, period photographs, interactive music and light shows, “out-of-this-world” clothing, and avant-garde films, this exhibition celebrates San Francisco’s rebellious and colorful counterculture that blossomed in the years surrounding the 1967 Summer of Love. This immersive experience explores, through a succession of themed galleries, the visual and material cultures of a generation searching for personal fulfillment and social change. Presenting key cultural artifacts of the time, San Francisco’s Summer of Love introduces and explores the events and experiences that today define this dynamic era.

“This show is incredible!!! It tells a wonderful story, including, art, music and clothing. The archives of the Haight Street Art Center and Center for Counterculture Studies are well represented," commented Roger McNamee of Bay Area psychedelic jam band Moonalice. "There are 25 or 26 pieces ... keep your eyes peeled!!!”